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July 23, 2024

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Dead Media (Too Pure/Beggars Banquet)

By: Alex Steininger

Hefner's Dead Media is a record that proves pop is alive and well, not in the pretty boy image of the Backstreet Boys, but in those that grew up on AM radio. A throw back to the days of Beach Boys sunshine pop and beyond, Hefner's pure, sweet pop feels like the sun shining down on you after rain just attacked you. With a cool, refreshing sweep, the music goes for your soul, filling you up with a tingling sensation. The vocals are warm and rich, coming from everywhere with harmonies and backing vocals bringing the words to life, while the band plays their hearts out, having the time of their lives, creating glowing, undeniable hooks that make you feel so good. I'll give this an A+.
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